In June 2018, Nezha announced a brand-new brand logo in Beijing and plunged into the camp of new forces in car making. At that time, there were both cheers and losers. In December 2019, Nezha's 10000th mass production vehicle went offline. This also means that it has achieved a breakthrough from 0 to 10000 in more than a year, which is a strong response to the previous losers. From 2020 to may 2021, Nezha's automobile output jumped to 40000; On August 21, Nezha automobile welcomed the 60000 mass production vehicles off the production line, just three and a half months after the 40000 vehicles off the production line.
Three years, 60000 vehicles. Looking back on the achievements made since the birth of Nezha automobile, we can find the answer from its products and technology.
Products take the popular route
There are two main sales models of Nezha automobile, Nezha u pro and Nezha v. among them, Nezha u Pro is positioned as 150000 intelligent pure electric SUV, and the best-selling models are Nezha u Pro 500 lunar version with a price of 139800 yuan and Nezha u Pro 610 fire detection version with a price of 159800 yuan. The reason why these two models sell well is that their endurance and intelligent configuration are excellent among products of the same level. For example, the operating range of Nezha u Pro 610 fire detection plate is 610km, and the acceleration time is less than 7 seconds. At the same time, it is equipped with transparent A-pillar, in vehicle vital signs monitoring system, face recognition intelligent seat, small you intelligent entity robot and other unique configurations at the same level. These configurations are placed in 150000 level products, which undoubtedly reduces the threshold for consumers to buy intelligent Electric Vehicles, and is also the embodiment of Nezha's popular and people-friendly line. Because of this, Nezha u Pro has won wide attention in the market after its listing. According to Nezha automobile, up to now, there are more than 10000 orders for Nezha u pro to be delivered, which is in short supply.
As another major model of Nezha, Nezha V sold 20755 vehicles in the first seven months of this year, ranking third in the list of pure electric SUV sales from January to July. Insiders pointed out that Nezha V's outstanding market performance lies in its accurate product positioning and more economical price. Nezha V cuts into the 70000 Yuan intelligent pure electric vehicle market. Compared with the yuan pro in this segment, the former has obvious advantages in terms of price and intelligent configuration. Nezha automobile official said that since its listing in November last year, Nezha V has maintained a monthly growth of more than 25%, especially the recently launched Nezha V witch version, which has been favored by many young car owners.
The number of patents is in line with the first echelon of new forces
Compared with traditional automobile enterprises, although the new force of car making is an emerging force in the automobile industry, it does not lack the support of corresponding technology. Nowadays, every car enterprise in the first echelon of the new forces of car making has a lot of patented technologies that can be taken, and the number is also very considerable, including Nezha. The information shows that up to now, Zhejiang Hezhong New Energy Automobile Co., Ltd., the parent company of Nezha automobile, has 1121 patented technologies, ranking in the forefront of new forces in automobile manufacturing.
Among these huge number of patented technologies, there is no lack of cutting-edge technologies in the automotive field, such as the visual transparent A-pillar and vital sign monitoring system carried on Nezha u pro. It is reported that the "transparent A-pillar" mass produced by Nezha is actually an AR technology. Its principle is to load the AMOLED flexible screen inside the A-pillar and work through the external camera and software algorithm. The mystery is that it uses a set of "eyebrow center tracking algorithm". It is understood that the algorithm tracks the driver's eyes through the camera, calculates the eyebrow center position, judges the driver's head movement, and adjusts the output image in real time through the algorithm, so as to synchronize the display perspective angle of the A-pillar display screen with the driver's perspective. Nezha u Pro is equipped with transparent A-pillar 2.0 and 540 × The 2160 pixel flexible screen, combined with the eyebrow center tracking algorithm and AR view system, can reduce the traffic accident rate caused by the blind area of the A-pillar by 30%. Analysts pointed out that this technology combined with the in vehicle vital signs monitoring system is a great gospel in the field of automobile safety, which can greatly reduce the probability of automobile safety accidents.
